3.6.2. New Relic
To perform accessibility and performance monitoring for our servers, we use the "New Relic" web analytics service provided by New Relic Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA. Using pseudonymized usage data, technical performance data (e.g., response and load times) is measured and analyzed to improve our server performance. Further details and information can be found in the New Relic Privacy Policy at https://newrelic.com/privacy.
3.6.3. Snowplow
We use the Snowplow open source web analytics service provided by Snowplow Analytics Limited, 32-38 Scrutton Street, London, EC2A 4RQ, United Kingdom. Cookies are used as part of this. The information generated by the cookie about your use of this website, e.g.
- browser type/version
- operating system used
- Referrer URL (the previously visited page)
- hostname of the accessing computer (IP address)
- time of server request
- search queries and filter settings
- clicks on the website
is transmitted to a Wimdu server in Frankfurt and stored there.
The information is used to evaluate the use of the website, to compile reports on the activity on the website, and to provide other services related to the use of the website and internet usage for the purposes of market research and to customize the design in line with the needs of users.
3.6.4. Adjust
In our app, we use the analytics service of Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin, Germany. The analytics service is implemented in our app via a development environment (SDK - Software Developer Kit). The information generated by the development environment, e.g.
- hashed (anonymized) IP address
- mobile identifiers such as the Advertising ID for iOS (IDFA) or the Google Advertising ID
- installation and initial opening of an app on your mobile device
- your interaction within an app (e.g., in-app purchases, registration),
- viewed and clicked ads
is collected and used by Adjust GmbH to evaluate the use of the app, to compile performance reports on app activity, and to provide other services related to the use of the app for purposes of market research and customization of the app. Under no circumstances will the collected data be combined with other data that Adjust obtains via other apps.
You can find more information about Adjust's privacy policy here: https://www.adjust.com/privacy-policy. You can object to tracking by Adjust at any time within the "Opt-out" section of Adjust's Privacy Policy. To do this, you must select the device for which you do not want Adjust to perform tracking and specify your Device Identifier. Behavior tracking from apps that use Adjust will then be immediately removed on your device.
3.6.5. Videobeat
We use the Videobeat analytics software by Videobeat Networks GmbH, Rathausstr. 4, 20095 Hamburg, Germany, for the analysis of television and online marketing activities. Traffic on our website is monitored via a tracking pixel.
Pixels, also known as tracking pixels, are small 1x1-pixel GIF files that can be hidden e.g. in graphics or in e-mails when visiting a website. Pixels do not damage your device and do not contain viruses, Trojans or other malware.
Through the pixel, IP addresses already collected anonymously are stored together with other data (e.g., operating system or device) in a database. Neither we, nor Videobeat can use that data to identify a concrete person . The information in the database is for the purpose of analysis and evaluation for the production of media plans.
Videobeat’s Privacy Policy can be found here: https://www.videobeat.net/us/data-privacy-policy. You can object to the collection of your data by Videobeat at any time by clicking here: https://pa.videobeat.net/index.php?module=CoreAdminHome&action=optOut&language=en.
3.6.6. Matomo
Additionally, we use the Matomo (formerly Piwik) open source web analytics service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand (“Matomo”). For this, cookies are used to enable analysis the use of our website. From this data, pseudonymized user profiles can be created and analyzed. The information generated by the cookie, such as your browser and pseudonymized IP address, is processed on our servers. The information generated by the cookie in the pseudonymous user profile is not used to personally identify you and is not combined with your personal data.
More information on data protection when using Matomo can be found here: https://matomo.org/privacy-policy. There you can object to website tracking via “Opt-out“.
3.7. Targeting
The targeting measures listed below and used by us are implemented on the basis of Article 6 (1) (f) GDPR. Targeting is used to perform targeted advertising. Through the targeting measures we use, we want to make sure that advertisements which are geared to your interests are displayed on your devices.
3.7.1. Double Click
On our website, information used for the optimization of advertisements is collected and evaluated using cookies (see section 3.5.). To do this, we use Google's targeting technologies (Double Click). These technologies enable us to provide you with customized, interest-based advertising. The cookies used provide e.g. information regarding which of our products you are interested in. Based on this information, we can also display services on third-party websites that are specifically oriented towards your interests you have shown through your previous user behavior. The collection and evaluation of your user behavior takes place exclusively in pseudonymized manner and does not enable us to identify you. In particular, the information is not combined with personally identifiable information about you.
The cookie is automatically deleted after 30 days.
You can also set preferences for the display of interest-based advertising through the Google Ads Settings Manager (https://adssettings.google.com/authenticated?hl).
For more information and the privacy policy regarding advertising and Google, please refer to Google’s Privacy Policy and Terms of Service (https://policies.google.com/technologies/ads?hl).
3.7.2. Google AdWords
Wimdu uses Google's AdWords service, which uses conversion tracking to measure the effectiveness of individual ads, offers and features. For this, a cookie is set as soon as you click on a Google ad. This cookie does not personally identify you, but rather makes it possible to determine whether you return to the page with the specific offer during the 30-day period in which the cookie is valid.
Each AdWords advertiser receives a different cookie. As a result, cookies cannot be tracked via the website of AdWords advertisers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We track the total number of users who have clicked on an ad and were redirected to the website with a conversion-tracking tag.
You can permanently prevent the storage of the Google conversion cookie by setting your browser software accordingly. Google's privacy policy on conversion tracking can be found here: https://services.google.com/sitestats/en.html.
3.7.3. Google Dynamic Remarketing
We use the features of Google Dynamic Remarketing with the cross-device features of Google AdWords and Google DoubleClick.
This feature allows us to link the advertising audiences created with Google Dynamic Remarketing to the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you based on your past usage and browsing behavior on a device (e.g., smartphone) may also be displayed on another device you use (e.g., tablet or PC).
If you have given the appropriate consent to Google, Google will link your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you use to sign in to your Google Account.
To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account. To do so, follow this link: https://adssettings.google.com/authenticated?hl.
For more information, as well as the provisions regarding data privacy, please see the Google Privacy Policy at https://policies.google.com/technologies/ads?hl.
3.7.4. Google AdSense
On our website, we use Google AdSense for displaying advertisements. In this way we can show you advertisements that may be of interest to you. These advertisements can be recognized by the reference "Google Ads". To do this, Google uses web beacons and cookies (see section 3.5.). The information generated by cookies and web beacons about the use of the website (including your IP address) and delivery of advertising formats is transmitted to a Google server in the US and stored there. Google may share this information with third parties.
We have enabled third-party Google AdSense ads. The data may be transferred to third parties (named at https://support.google.com/dfp_sb/answer/94149).
You can prevent Google AdSense from installing cookies by disabling interest-based ads on Google via the link https://adssettings.google.com/authenticated?hl.
For more information, as well as the provisions regarding data privacy, please see the Google Privacy Policy at https://policies.google.com/technologies/ads?hl.
3.7.5. Google AdMob
We use Google AdMob to display ads in the Wimdu app. Google uses the Apple "Advertising Identifier" (hereafter “Apple Ad-ID”) for advertising control in the app. A pseudonymized user profile is created under the Apple Ad-ID so that the user can be matched to different advertising segments on the Apple advertising platform in order to be able to display interest-based advertising.
The Apple Ad-ID is a pseudonym that prevents personal plain data from being disclosed to Google. The Apple Ad-ID is transmitted to a Google server in the US and stored there.
You can prevent the use of the Apple Ad-ID by clicking on "No Ad-Tracking" under "Privacy/Advertising" in your system settings. Alternatively, you can also click “Reset Ad ID” to generate a new, randomly chosen Apple Ad ID and thus prevent a profile from being generated.
3.7.6. Criteo
Pixel technologies (see section 3.6.5.) from Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo") collect and store data for marketing and optimization purposes.
The pixels send your IP address, the Referrer URL of the visited website, the time when the pixel was viewed, the browser used and previously set cookie information to a web server. This data can be used to create usage profiles under a pseudonym.
Criteo's pixel technologies allow us to evaluate our advertising campaigns and advertising content. Using an algorithm, Criteo analyzes surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (“publishers”). You can find more information about Criteo’s technology in Criteo’s Privacy Policy (https://www.criteo.com/privacy).
Using Criteo will load additional pixels from contractual partners with whom Criteo works. An overview of all publishers and networks that load pixels can be found at https://www.criteo.com/privacycriteo-works-with-the-following-platforms/. The data collected with Criteo technology will not be used to determine the personal identity of the website visitor unless agreed to separately by the data subject. Any use of data other than that described above or transfer to third parties is excluded.
Most browsers accept pixels automatically. You can use the appropriate tools or browser add-ons to prevent the use of pixels on our website (for example, by using the "AdBlock" add-on for the Firefox browser).
You can also object to the pseudonymous analysis of your surfing behavior by us at any time. For instructions on disabling Criteo's service, please visit the following Criteo link: https://www.criteo.com/privacy.
Please note that if you opt out of displaying personalized ads from Criteo and other affiliates, you will still receive advertisements, however these will be less tailored to your interests/browsing habits.
3.7.7. Bing Ads
We use Bing Universal Event Tracking (UET) from Microsoft Bing Ads. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA ("Microsoft"). This allows us to track user activity on our website when users reach our website through advertisements from Bing Ads.
If you reach our website via a Bing Ads advertisement, a cookie will be placed on your computer (see section 3.5.). A Bing UET tag is integrated into our website. This is a code that is used to store data about the use of the website in connection with the cookie. Among others, this includes the time spent on the website, which areas of the website were accessed, and what ads brought users to the website. Information about your identity is not collected.
This information is transmitted to Microsoft servers in the US and stored there for a maximum of 180 days.
More information on Bing Ads’ analytical services can be found on Bing Ads website (https://help.bingads.microsoft.com/#apex/3/en/53056/2). For more information about Microsoft’s privacy practice, please see Microsoft’s Privacy Policy (https://privacy.microsoft.com/en-us/privacystatement).
3.7.8. Outbrain
On our website, we use technology from the service provider Outbrain Inc., 39 West 13th Street, New York, NY 10011, USA (Outbrain, Outbrain Widgets, Outbrain Pixel). This technology enables us to use pixels (see section 3.6.5.) and cookies (see section 3.5.) to offer further content that may also be of interest to you within our website or on third-party websites ("retargeting"). The recommendations integrated by Outbrain are determined on the basis of your previously read content. The content is technically controlled and delivered by Outbrain automatically.
Display takes place on a pseudonymous basis. When selecting appropriate content, the cookie uses information about the source of the device, the type of browser and your IP address, which is fully anonymized by removing the last octet.
More information about Outbrain's Privacy Policy can be found here: https://www.outbrain.com/legal/privacy#privacy-policy. You may opt-out of Outbrain's use of tracking to display interest-based recommendations via the “Opt out” field within Outbrain's Privacy Policy. Please note that you must separately set the opt-out in each device you use to access our website. After objecting, you will continue to be offered interesting additional content, however this will no longer be based on your previous usage behavior on our websites.
3.7.9. Taboola
Our website uses technologies from Taboola Inc., 28 West 23rd St., New York, NY 10010, USA ("Taboola"). Taboola uses cookies (see section 3.5.) that determine which content you use and which of our pages you visit (conversion tracking). The cookie enables us to create pseudonymous usage profiles by collecting device-related data as well as log data, and enables us to recommend content that matches your personal interests. This permits us to individually customize our offerings for you. These usage profiles cannot be used to establish your identity.
You can find more information about Taboola and the ability to disable the Taboola cookie here: https://www.taboola.com/privacy-policy.
3.7.10. Facebook Custom Audiences
In addition, we also use Facebook Custom Audiences. Facebook Custom Audiences is a Facebook marketing service. It allows us to display personalized and interest-based advertising on Facebook to certain groups of pseudonymized visitors to our website who also use Facebook.
A Facebook Custom Audience pixel is integrated into our website. This is a Java Script code used to store non-personal information about your use of the site. This includes your IP address, the browser you are using, and the source and destination pages. This information is transmitted to Facebook servers in the United States. There, an automatic check is performed to see if you have saved a Facebook cookie. The Facebook cookie automatically determines whether you belong to the relevant target group for us. If you belong to the target group, we will show you relevant ads on Facebook. You will not be personally identified by us or by Facebook as part of this process.
You may object to the use of the Custom Audiences service on the Facebook website (https://www.facebook.com/ads/website_custom_audiences). After logging in to your Facebook account, you will be taken to the settings for Facebook ads.
For more information on privacy on Facebook, see Facebook’s Privacy Policy (https://www.facebook.com/privacy/explanation).
3.7.11. RTB House
On our website, we use technology from RTB House S.A., 61/101 Złota Street, 00-819 Warsaw, Poland. This technology enables us to use pixels (see section 3.6.5.) and cookies (see section 3.5.) to offer further content that may also be of interest to you within our website or on third-party websites ("retargeting"). Cookies are used as part of this process. The recommendations integrated by RTB House are determined on the basis of your previously read content. The content is technically controlled and delivered by RTB House automatically. Display takes place on a pseudonymous basis.
The information generated by the cookie about your use of this website, such as browser type/version, operating system used, Referrer URL (the previously visited page), time of server request is transmitted to RTB House’s server and stored there.
You can find more information on RTB House's privacy policy here: https://www.rtbhouse.com/privacy. You may object to RTB House's tracking to display interest-based advertising at any time via the opt-out box within RTB House's Privacy Policy. Please note that you must separately set the opt-out cookie in each device you use to access our website. After objecting, you will continue to be offered interesting additional content, however this will no longer be based on your previous usage behavior on our websites.
3.7.12. Ad Up
Technology from Ad Up, a service provider of Axel Springer Teaser Ad GmbH, Axel-Springer-Str. 65, 10969 Berlin, Germany, is also integrated on our website. Ad Up uses cookies for conversion tracking, the evaluation of the effectiveness of advertisements and keywords. By collecting anonymized and/or pseudonymous data, Ad Up can display advertisements according to your interests for a certain period of time.
More information can be found in Ad Up’s privacy policy here: https://www.adup-tech.com/en/privacy. You can deactivate Ad Up in your browser by clicking the button “activate opt-out cookie” there.
3.7.13. Option to object/opt-out
You can prevent the targeting technologies we described by activating the appropriate cookie setting in your browser (see also section 3.5.). In addition, you have the option of deactivating preference-based advertising with the help of the preference manager available here: http://www.youronlinechoices.com/uk/your-ad-choices.
4. Google Maps
We use Google Maps API for displaying interactive maps directly on our website and to enable the simplified use of map functionality. Your IP address is transmitted and stored on one of Google’s servers in the US for the usage of Google Maps functionality (see section 3.6.1 regarding the US Privacy Shield). Legal basis is (Article 6 (1) (f) GDPR).
Please see the Terms of Service for Google Maps here: https://www.google.com/intl/en/help/terms_maps.html. You can find further information on data privacy in Google’s Privacy Policy here: https://policies.google.com/privacy.
5. Your rights
5.1. Overview
In addition to the right to revoke the consent you have granted to us, you are entitled to the following further rights if the relevant legal requirements apply:
- Right of access to information about your personal data stored with us pursuant to Article 15 GDPR
- Right of rectification of inaccurate personal data and right to have incomplete personal data completed pursuant to Article 16 GDPR
- Right to erasure of your personal data stored by us pursuant to Article 17 GDPR
- Right to restriction of processing of your data pursuant to Article 18 GDPR
- Right to data portability pursuant to Article 20 GDPR
5.2. Right to object
Under the conditions of Article 21 (1) GDPR, data processing can be objected to on grounds relating to the particular situation of the data subject.
The above general right of objection applies to all processing purposes described in this Privacy Policy which are based on Article 6 (1) (f) GDPR. Unlike the special right of objection to data processing for advertising purposes, under the GDPR we are only obliged to implement such a general objection if you give us reasons of overriding importance for this (for example, possible danger to life or health). In addition, you may also contact the supervisory authority responsible for Wimdu, the Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Germany, Phone: +49 (0) 30 13889-0, Fax: +49 (0) 30 2155050, Email: [email protected].
Version 1 – As of 20 October 2018